If your company wants to be a success, then it needs a website. It is the ultimate solution to connect with customers, enhance brand awareness, and market to customers without breaking your budget. ICT Media take a closer look at just some of the reasons why every company, no matter their size, needs an online presence.
1) Everyone (Nearly) Shops Online
In 2016, UK online sales are projected to increase to £126 billion from just over £114 billion in 2015. A little over £40 billion in sales are projected to come from mobile devices such as tablets or smartphones. Companies that don’t have a website, especially one that is mobile-friendly, won’t have access to these customers.
2) Organic Traffic Expands Your Reach
A small business may not have the money to advertise regionally or nationally through traditional means. However these companies can create a website that anyone in the country can find and place an order through. This gives them a chance to increase brand awareness and business even if they don’t have a large marketing budget.
3) Keep Track of Your Marketing Efforts
Internet marketing is fantastic because companies can see in real-time how their marketing campaign is performing. They can see how much it costs per click for an online ad or how much it costs to acquire a customer. You can also A/B test to determine which ad or landing page gives you the best return on your marketing investment.
4) Interact with Customers With Ease
If customers have questions or concerns, they can send a company an email or chat live almost instantaneously. Companies can also include an FAQ section, a map, directions, links to their social media pages, and customer testimonials.
5) Less Customers are Visiting Real Shops
Even if you have a physical shop, you still need a website. Online shoppers have cited the ease of comparing prices, increased choice of retailers, and not having to battle crowds or find a parking space as major reasons to shop online. Therefore, creating a website meets a basic demand in the marketplace that will keep your company competitive in the long run.
Over half of all small businesses don’t have a website. In today’s marketplace, not having a website is not an option. If you don’t have an online presence, customers who shop online or find out about retailers online won’t even know that your company exists.