Why you should review your website

Why you should review your website

Why you should review your website regularly

How long has it been since you last looked at your website? I mean really looked at it? How long since you’ve spent some time checking and reviewing the content?

Checking contact details are up to date? Checking that all the links still work? Thinking about what new information you could add to bring in more customers?

Weeks? Months? Years?

As a web design and development business we see it all too often. We create a website for a business, they put in many hours, we put in many hours. It goes live. And then nothing.

Your website is a powerful sales tool. By keeping your information up to date, adding new articles about your products or service and your industry you’re giving your customers a reason to call you (instead of the other guy).

A website is more than just a piece of furniture, it’s like an employee of your business. To get it working well for you, you need to feed it (great content) and make sure it’s happy (analyse performance).

 

Here are few quick reasons why you should be reviewing and doing maintenance work to your website on a regular basis.

1. To ensure that your company information is up to date

Have you had staff leave or new staff come on board? Have your services or prices changed? Are your contact details still accurate? Does your email form still work? The first point of contact for many new clients will be your website. Put your best foot forward and ensure that they’re getting the most up to date information.

2. Updating your website can help your search ranking

How long since you’ve checked where you’re ranking in Google? If its been a while your ranking may have dropped. New and targeted content can help improve your ranking and provide valuable information to your visitors. (We’re here to help get your ranking back up, we can work out an SEO strategy or write great content, contact us for a free website review today.

3. Adding new content can help get return visitors

Does your website get return traffic? By having engaging and thoughtful content and articles on your website you can encourage visitors back to see the new info. This keeps you top of mind when they’re ready to buy.

4. Take advantage of special holiday

Do you have a Christmas special? Now is a great time to get it on your website. Why not add it to your email signature as well? There are many things you can do to extend your reach through out the year. Christmas time is just one example.

5. Keep your cms and plugins up to date

Keeping your cms and plugins up to date ensures that your site is secure. No website is 100% safe from hacking. Checking that your software is up to date helps keep hackers out by patching the latest known security threats.

Regular maintenance to your website ensures that it doesn’t get stale or provide incorrect information. You don’t want your customers going else where just because of an old phone number on your website do you?

By regularly reviewing and maintaining your website you have the opportunity to engage your visitors further.

 

If you need help with CMS updates, website maintenance, search engine ranking or content writing we’re here to help. 

Contact us for a free website review today.

Why Even Small Businesses Need a Websites

Why Even Small Businesses Need a Websites

If your company wants to be a success, then it needs a website. It is the ultimate solution to connect with customers, enhance brand awareness, and market to customers without breaking your budget. ICT Media take a closer look at just some of the reasons why every company, no matter their size, needs an online presence.

1) Everyone (Nearly) Shops Online

In 2016, UK online sales are projected to increase to £126 billion from just over £114 billion in 2015. A little over £40 billion in sales are projected to come from mobile devices such as tablets or smartphones. Companies that don’t have a website, especially one that is mobile-friendly, won’t have access to these customers.

2) Organic Traffic Expands Your Reach

A small business may not have the money to advertise regionally or nationally through traditional means. However these companies can create a website that anyone in the country can find and place an order through. This gives them a chance to increase brand awareness and business even if they don’t have a large marketing budget.

3) Keep Track of Your Marketing Efforts

Internet marketing is fantastic because companies can see in real-time how their marketing campaign is performing. They can see how much it costs per click for an online ad or how much it costs to acquire a customer. You can also A/B test to determine which ad or landing page gives you the best return on your marketing investment.

4) Interact with Customers With Ease

If customers have questions or concerns, they can send a company an email or chat live almost instantaneously. Companies can also include an FAQ section, a map, directions, links to their social media pages, and customer testimonials.

5) Less Customers are Visiting Real Shops

Even if you have a physical shop, you still need a website. Online shoppers have cited the ease of comparing prices, increased choice of retailers, and not having to battle crowds or find a parking space as major reasons to shop online. Therefore, creating a website meets a basic demand in the marketplace that will keep your company competitive in the long run.

Over half of all small businesses don’t have a website. In today’s marketplace, not having a website is not an option. If you don’t have an online presence, customers who shop online or find out about retailers online won’t even know that your company exists.

If you could use some help with website design or social media management, we are hear to help. Contact us today to learn more!